Madrid Street Art Project
Madrid Street Art Project is a nonprofit association dedicated to supporting street art in Madrid through guided tours, workshops, and exhibitions. The challenge was creating a graphic identity that would promote Madrid's urban culture while avoiding typical graffiti clichés and ensuring the brand could stand out alongside the artwork itself.
The concept draws inspiration from Madrid's street maps and the directional arrows that guide navigation through the city. Just as streets lead us in multiple directions, street art invites us to think differently about urban spaces and public art.
MAPPING URBAN CULTURE THROUGH VISUAL IDENTITY FOR MSAP
MY ROLE
Designer for brand applications of the visual system.
The identity system uses a flexible, map-like logo that reflects the dynamic nature of street art discovery. The design captures the essence of urban exploration—where all roads lead to street art, and each path offers a different perspective on the city's creative landscape.
Visual identity that adapts without competing
COMPANY & YEAR
IS Creative Studio — 2012
TEAM
Richars Meza
Isabella De Cuppis
Valentina Lorizzo
PHOTO CREDITS
IS Creative Studio
AWARD
Brand New Awards / Comprehensive Identity Award
by UnderConsideration
2012