After a decade designing digital products for startups, agencies, and international companies, I spent the last seven years building Instituto Tramontana, a design education institution in Madrid. There I led creative direction, co-directed educational programs, and taught interaction design from a critical and historical perspective.
Teaching design historically taught me to build intuition through pattern recognition—understanding why certain principles work across decades and contexts. That depth informs how I work now: moving fluidly between craft details and strategic thinking, always asking what makes design actually matter.
I believe design is never neutral—every decision carries the values and constraints of its time. Understanding this makes me more intentional about craft, more strategic about impact, and more curious about what we're building and why.
I'm currently looking for new opportunities.
If this resonates, reach out 👋🏼 ciao@isadecuppis.com
TALKS & CONFERENCES
2025
UX Trends Zorraquino
DISEÑO, UTILIDAD Y EMOCIÓN
2024
Congreso Fluor
DISEÑO, UTILIDAD Y EMOCIÓN
2023
WeyWeyWeb Conference
FORM FOLLOWS EMOTION
FEATURED
2023
Rodobo Podcast
FORMACIÓN, DISCIPLINAS Y ÁMBITOS DEL DISEÑO
2021
Design Wednesday BBVA
REFLEXIONANDO ALREDEDOR DEL DISEÑO