I like projects that start before the brief is finished, where the real question still needs finding.

I'm a designer and creative director with fourteen years across product and brand. Seven of those I spent building an education project in Madrid, teaching design, product and creative strategy from a critical and historical perspective. That built a specific kind of intuition: recognizing why certain principles work across decades and contexts, seeing patterns before they become obvious. It informs how I work now. I move between craft details and strategic thinking, always asking what makes design actually matter.

I believe design is never neutral. Every decision carries the values and constraints of its time. That makes me more curious about what we're building and why.

Currently open to freelance projects and new collaborations. If this resonates, reach out Copied! ciao@isadecuppis.com

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