Philosophy of artisanal winemaking
Bodega Luis Saavedra wanted to redesign their wine labels, seeking to differentiate themselves in an oversaturated market dominated by generic rural romanticism. This family winery from Cenicientos, Madrid, needed a visual identity that could communicate their authentic relationship with time and tradition while appealing to contemporary wine culture.
The brief centered on a powerful concept: Tempus Sacrum, or sacred time. Greek mythology has always distinguished between two complementary forms of time—chronos and kairos.
TRANSLATING TIME INTO VISUAL STORIES FOR LUIS SAAVEDRA
MY ROLE
Conceptualization and creative direction, graphic design and supervision of printing production and materials.
Chronos represents measured, objective time, while kairos captures meaningful moments and lived experiences. Winemaking embodies both: the measured time of harvest seasons and grape maturation, alongside the intuitive moments when expertise meets wine. This duality became the design foundation.
A visual language that captures the ritual and rhythm of artisanal winemaking
COMPANY & YEAR
Luis Saavedra — 2021
TEAM
Isabella De Cuppis
Mónica Meika
Luis Miguel Barral