Documentary-format design learning
Traditional online design education often struggles to engage students with complex concepts through standard presentations and lectures. The challenge was creating a format that could make design theory accessible while maintaining its depth.
Design Graduate uses documentary narrative to transform abstract ideas into compelling stories. Each video is crafted from scratch, requiring careful scripting, professor selection, and creative direction across 12 content modules. The audiovisual approach combines music, imagery, and pacing to create immersive experiences where complex concepts become memorable and actionable.
TRANSLATING COMPLEX CONCEPTS INTO ACCESIBLE NARRATIVES FOR DESIGN GRADUATE
MY ROLE
Brand development, script writing and video editing. Design of the graphic system, set creative direction and supervised production.
Marketing mailing and materials, Webflow development and supervision.
The result is a program where students learn design history, theory, and practice through cinematic storytelling rather than traditional lecture formats. Since launch in 2019, over 1,000 students have completed the program with consistently high ratings. This approach has proven that online education can match the quality and engagement of the best in-person experiences.
More than a 160 videos covering design, history and digital culture.
COMPANY & YEAR
Design Graduate — 2021
TEAM
Isabella De Cuppis
Mónica Meika
Javier Cañada
David Breda
Cova Canitrot
Felipe Guajardo