Futurism you could actually drink
Futurism was obsessed with speed, machines, and breaking with the past. Most of it stayed on canvas. But one futurist decided his art should be something you could hold, pour, and drink: the Camparisoda bottle.
Depero, a futurist artist, designed the famous aperitif's bottle with its cone shape, made of glass, celebrating its ruby color. In the manifesto "Futurist Reconstruction of the Universe," Depero and Balla promised to reconstruct the world joyfully through abstract and colorful forms.
Futurism applies to everything, but it's in graphics that it manages to bridge with industrial production. The bottle has three distinctive features: color, shape, and material. It breaks with traditional elements of the time but also created a geometric universe of diagonals and movement.
Perhaps influenced early by cubism and suprematism, Depero is undoubtedly the most eclectic personality of Futurism. In 1927 he published his famous "Bolted Book," celebrating his fourteen years in futurism, where he compiled designs, colors, and his works of typographic architecture.
The Camparisoda bottle is pure Futurism made drinkable—angular, modern, refusing to sit quietly on a shelf. It demands attention. Nearly a century later, it still does.
"The artistic product is not pure, but utilitarian and ideologized" — Fortunato Depero
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