After a decade designing digital products for startups, agencies and international companies, my focus shifted toward education and critical thinking about design.
I'm curious about the stories behind design decisions - the cultural, technological, and ideological forces that shape how things look and work. I believe design is never neutral; every choice we make carries the values and biases of our time. Understanding this is essential to creating more thoughtful work and shaping better futures.
Currently leading creative direction at Instituto Tramontana, where I also co-direct educational programs.
I occasionally take on select freelance projects that align with my interests, time permitting.
TALKS & CONFERENCES
2025
UX Trends Zorraquino
DISEÑO, UTILIDAD Y EMOCIÓN
2024
Congreso Fluor
DISEÑO, UTILIDAD Y EMOCIÓN
2023
WeyWeyWeb Conference
FORM FOLLOWS EMOTION
FEATURED
2023
Rodobo Podcast
FORMACIÓN, DISCIPLINAS Y ÁMBITOS DEL DISEÑO
2021
Design Wednesday BBVA
REFLEXIONANDO ALREDEDOR DEL DISEÑO