Latin American Design Awards
LAD (Latin American Design) was created in 2012 as a platform to promote Latin American design. Over a decade later, it has become one of the region's most established design competitions, celebrating excellence among graphic design, illustration, animation, and visual arts.
The original challenge was to create a visual identity that could represent the diversity of Latin American cultures without favoring any single country. The brand needed to capture the region's creative energy while remaining fresh and contemporary.
FLEXIBLE IDENTITY SYSTEM FOR CONTINENTAL REACH FOR LAD AWARDS
MY ROLE
Designer on visual identity, brand applications and visual elements.
Rather than adopting a single corporate color, the design draws inspiration from the multicolored aesthetic of psychedelic tropical cumbia culture. The result was a flexible visual system that has proven adaptable enough to evolve with LAD's growth over the past decade.
A visual identity strong enough to evolve and thrive over a decade.
COMPANY & YEAR
IS Creative Studio — 2012
TEAM
Richars Meza
Isabella De Cuppis
Ewelina Rosińska
PHOTO CREDITS
IS Creative Studio
AWARD
Brand New Awards / Basic Identity Application
by UnderConsideration
2012