Visual stories for education
Instituto Tramontana educates professionals to improve the industry, not just adapt to it. This approach is humanist—while trends shift and tools evolve, human needs remain fundamentally the same.
This philosophy shaped how we communicate visually. Each program needed its own visual character within the broader visual language. The process involves translating abstract ideas and concepts into geometric forms—drawing from principles that span from Plato's solids to geometric patterns.
BUILDING INSTITUTO TRAMONTANA'S VISUAL LANGUAGE THROUGH GEOMETRY
MY ROLE
Creative direction and visual language development and communication materials and applications.
These forms connect with intuitive understanding of balance, proportion, and meaning. Each interpretation becomes part of an evolving visual language, maintaining institutional coherence while allowing individual programs to develop their own character.
The geometric system generates infinite variations while maintaining visual consistency. Each shape family represents specific ideas and values about education. This visual language extends across all communication materials: posters, social media, newsletters, and web content. The design language allows for rapid content production while maintaining visual and conceptual consistency.
Translating educational concepts into a flexible visual language
