Patch

Branding/ Visual & Interaction design

Patch Languages

Hermanos Clever

Patch is a revolutionary language learning method, it consists of 15 minutes phone conversations focused on improving your english. After your call, Patch delivers a complete analysis of the session for you to review.

The branding process began with a phase of analysis and research, to lay the foundations of how to combine the exclusivness of the product with its human part. The challenge was to create a symbol that represented the essence of the brand and be inspiring. The brand concept was developed around conversations as a new learning dynamic. Dialogues creates a personal space, a relationship with your conversational partner that boost your motivation and enhance your skills. Furthermore, immediacy and flexibility are essential features that had to be transmitted with the brand.

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The product is personalised and really flexible, the reservation process had to be really intuitive and usable. 

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The user can repeat a patch as long as she feels comfortable with it, and then complete it. Categories filters are provided to easily manage all the patches the user is given after each call.

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