Branding/ Visual & Interaction design
Patch is a revolutionary language learning method, it consists of 15 minutes phone conversations focused on improving your english. After your call, Patch delivers a complete analysis of the session for you to review.
The branding process began with a phase of analysis and research, to lay the foundations of how to combine the exclusivness of the product with its human part. The challenge was to create a symbol that represented the essence of the brand and be inspiring. The brand concept was developed around conversations as a new learning dynamic. Dialogues creates a personal space, a relationship with your conversational partner that boost your motivation and enhance your skills. Furthermore, immediacy and flexibility are essential features that had to be transmitted with the brand.