Madrid Street Art Project

Business Cards/Graphic Identities

Madrid Street Art Project

IS Creative Studio

Street art is visual art developed in public spaces that is, “in the streets” in this case in the streets of Madrid. One of the goals of MSAP is to be a guide to discover where the artist’s work is located. Our inspiration was simple, Madrid streets city maps and the arrows of the streets showing us different directions. All roads lead to street art.


Due to the diverse activities of this project, we thought that the identity of Madrid Street Art Project should be very flexible. 


We developed a logo that looks like a map and in the shape of streets of a lively city. Streets often lead us in opposite directions to our destination and we think this is a great representation of what street art invites us to think about.

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