Latin American Design
Business Cards/Graphic Identities
LAD is an organisation created to serve as a platform with the aim of promoting Latin American Design worldwide. The organisation aims to raise awareness and to build a united community of Latin American designers creating a solid platform to share knowledge supporting educational endeavors. The brief was to create a brand that can tell about the variety of cultures and colours that live in Latin American countries and not identify with an specific country itself. It has to represent the passion of the people and its intensity in a fresh and strong way.
For the brand colors we didn’t want to associate the brand to a single corporate color, we got inspired on the multicolour feel of the psychedelic tropical cumbia, it reflects the strength and vitality of the region. The result is a powerful graphic identity that accurately represents what Latin America design is and this great development not only economic but also cultural.